AT&T MARCH MADNESS
We killed Lily. Just kidding, she's alive and well- BUT we did create AT&T's first Lily-less March Madness campaign in years.
We also created a school to teach casual fans about "basketball".
Credits:
ECD: Ash Tavassoli
CD: Ben Lay, Miriam Malta, Banks Noel, Rich Fiset
CW: Charlotte Duerden
AD: Scott Frandsen