We partnered with Levi's to create a line of pins and patches to help fans revitalize their old Levi's in a sustainable way.
With the help of Golden Wolf we reimagined the Minions character design.
We created an entire library of 70's themed custom patches for fans to trick out their favorite Levi's gear.
We created social and promotional content to garner awareness for the campaign with the help of some friends at AKQA.
Creative Dirctor: Zaid Al-Asady
Creative Director: Nick Meledandri
Copy Writer: Charlotte Duerden
Art Director: Scott Frandsen
Producer: Sabrina Parnia
Planning: Loni Albertson
Account Director: Scott Schriaj
Project Director: Jaronna Yates
and of course the Levis team